Negotiation Guide
Opening Offer
$57,917
Fair Price
$59,417
Walk Away Above
$61,448
- • Recent buyers paid ~$4,063 below MSRP
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,132
Est. Invoice$59,036
Holdback (est.)$1,904
MSRP (Sticker)$63,480
Asking Price$59,480
Markup-$4,000
Est. Dealer Margin on This Car$2,348
Percentile3% of inventory is priced lower
Days on Lot59 days
What Others Paid (Last 30 Days)
Cars Sold1998
Avg Markup-$4,063
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory82 vehicles
Avg Markup (All Models)-$1,646
Avg Markup (Explorer)-$3,636
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,800
Price History
Jul 4, 2026$61,480 → $60,480(-$1,000)
Jul 9, 2026$60,480 → $58,980(-$1,500)
Aug 6, 2026$58,980 → $62,980(+$4,000)
Aug 15, 2026$62,980 → $59,480(-$3,500)
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