Deal Sheet: 2027 Expedition King Ranch

Tony Serra Ford, Inc. · Sylacauga, AL · VIN: 1FMJU1P89VEA10087

Negotiation Guide

Opening Offer

$88,077

Fair Price

$89,577

Walk Away Above

$89,621

• Recent buyers paid ~$88 below MSRP

Price Breakdown

Est. Dealer Cost$80,699

Est. Invoice$83,388

Holdback (est.)$2,690

MSRP (Sticker)$89,665

Asking Price$89,665

Markup$0

Est. Dealer Margin on This Car$8,967

Percentile100% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold245

Avg Markup-$88

Median Markup$0

Best Deal-$1,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory33 vehicles

Avg Markup (All Models)-$2,417

Avg Markup (Expedition)-$250

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$1,890

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