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Deal Sheet: 2026 Expedition King Ranch
Opelika Ford · Opelika, AL · VIN: 1FMJU1P81TEA51066
Negotiation Guide
Opening Offer
$85,807
Fair Price
$87,307
Walk Away Above
$87,728
- • Recent buyers paid ~$88 below MSRP
- • Sitting 78 days (avg 42) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$79,335
Est. Invoice$81,980
Holdback (est.)$2,645
MSRP (Sticker)$88,150
Asking Price$87,650
Markup-$500
Est. Dealer Margin on This Car$8,315
Percentile14% of inventory is priced lower
Days on Lot78 days
What Others Paid (Last 30 Days)
Cars Sold245
Avg Markup-$88
Median Markup$0
Best Deal-$1,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory108 vehicles
Avg Markup (All Models)-$2,449
Avg Markup (Expedition)-$313
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,841
Price History
Aug 20, 2026$88,150 → $87,650(-$500)
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