Toyota Tundra Price in Wisconsin
As of October 19, 2026, there are 571 Toyota Tundra vehicles available at 22 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $3,209 below MSRP, with 94% of inventory at or under sticker. 21 of 22 dealers are currently pricing below MSRP on average. Prices range from $48,781 to $83,793, with a median of $64,081.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
571
In Stock
-$3,209
Avg Markup
93.5%
At/Below MSRP
$64,081
Median Price
Price range: $48,781 to $83,793.
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Smart Motors Toyota Madison, WI | 38 | -$4,727 | 38 |
| Dahl Toyota Sheboygan Sheboygan, WI | 12 | -$4,473 | 12 |
| Hesser Toyota Janesville, WI | 14 | -$4,274 | 14 |
| Bergstrom Toyota Oshkosh, WI | 13 | -$4,266 | 13 |
| Markquart Toyota Chippewa Falls, WI | 32 | -$4,190 | 32 |
| Rhinelander Toyota Rhinelander, WI | 20 | -$4,176 | 20 |
| LeadCar Toyota Wausau Wausau, WI | 21 | -$3,921 | 21 |
| Toyota of Brookfield Brookfield, WI | 19 | -$3,921 | 19 |
| Kenosha Toyota Kenosha, WI | 71 | -$3,878 | 71 |
| East Madison Toyota Madison, WI | 30 | -$3,622 | 30 |
| Russ Darrow Toyota West Bend, WI | 24 | -$3,612 | 24 |
| Serra Toyota Milwaukee, WI | 31 | -$3,534 | 31 |
| Kolosso Toyota Appleton, WI | 28 | -$3,115 | 28 |
| Le Mieux & Son Toyota Green Bay, WI | 55 | -$2,911 | 55 |
| LeadCar Toyota La Crosse La Crosse, WI | 29 | -$2,818 | 28 |
| Umansky Toyota Glendale, WI | 13 | -$2,532 | 10 |
| Wilde Toyota West Allis, WI | 53 | -$2,123 | 30 |
| Marthaler Toyota of Ashland Ashland, WI | 5 | -$1,637 | 5 |
| Heiser Toyota Milwaukee, WI | 25 | -$1,586 | 25 |
| Zeigler Toyota of Racine Mount Pleasant, WI | 12 | -$831 | 12 |
| Mark Toyota of Plover Plover, WI | 16 | $0 | 16 |
| Kari Toyota Superior, WI | 10 | +$349 | 0 |