Toyota Tundra Price in Wisconsin
As of September 4, 2026, there are 541 Toyota Tundra vehicles available at 22 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $2,605 below MSRP, with 94% of inventory at or under sticker. 22 of 22 dealers are currently pricing below MSRP on average. Prices range from $48,782 to $86,087, with a median of $65,823.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
541
In Stock
-$2,605
Avg Markup
94.1%
At/Below MSRP
$65,823
Median Price
Price range: $48,782 — $86,087
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Rhinelander Toyota Rhinelander, WI | 22 | -$4,597 | 22 |
| Hesser Toyota Janesville, WI | 17 | -$4,457 | 17 |
| Smart Motors Toyota Madison, WI | 42 | -$4,384 | 42 |
| LeadCar Toyota Wausau Wausau, WI | 12 | -$4,129 | 12 |
| Dahl Toyota Sheboygan Sheboygan, WI | 10 | -$4,123 | 10 |
| Bergstrom Toyota Oshkosh, WI | 16 | -$3,988 | 15 |
| Kenosha Toyota Kenosha, WI | 64 | -$3,918 | 63 |
| Toyota of Brookfield Brookfield, WI | 28 | -$3,916 | 28 |
| Serra Toyota Milwaukee, WI | 18 | -$3,017 | 18 |
| Le Mieux & Son Toyota Green Bay, WI | 52 | -$2,846 | 52 |
| Marthaler Toyota of Ashland Ashland, WI | 8 | -$2,543 | 7 |
| Kolosso Toyota Appleton, WI | 26 | -$2,249 | 26 |
| Wilde Toyota West Allis, WI | 56 | -$2,013 | 56 |
| East Madison Toyota Madison, WI | 23 | -$1,902 | 13 |
| LeadCar Toyota La Crosse La Crosse, WI | 25 | -$1,693 | 13 |
| Heiser Toyota Milwaukee, WI | 22 | -$1,277 | 22 |
| Umansky Toyota Glendale, WI | 14 | -$813 | 7 |
| Russ Darrow Toyota West Bend, WI | 21 | -$657 | 21 |
| Markquart Toyota Chippewa Falls, WI | 34 | $0 | 34 |
| Zeigler Toyota of Racine Mount Pleasant, WI | 7 | $0 | 7 |
| Mark Toyota of Plover Plover, WI | 13 | $0 | 13 |
| Kari Toyota Superior, WI | 11 | $0 | 11 |