Toyota Tundra Price in Madison, WI
As of November 5, 2026, there are 46 Toyota Tundra vehicles available at 2 dealerships in Madison, WI. Local dealers are pricing competitively — the average selling price is $4,195 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $49,741 to $72,548, with a median of $65,500.
Across Wisconsin (368 listings) the average is $3,213 below MSRP (93% at/below MSRP) — Madison is priced about $983 cheaper than Wisconsin as a whole. See the Tundra in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
46
In Stock
-$4,195
Avg Markup
100.0%
At/Below MSRP
$65,500
Median Price
Price range: $49,741 to $72,548.
Dealers in Madison
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Smart Motors Toyota Madison, WI | 24 | -$4,662 | 24 |
| East Madison Toyota Madison, WI | 18 | -$3,515 | 18 |