Toyota Tacoma Price in Wisconsin
There are 548 Toyota Tacoma vehicles available at 23 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $1,692 below MSRP, with 93% of inventory at or under sticker. 22 of 23 dealers are currently pricing below MSRP on average. Prices range from $36,379 to $62,156, with a median of $47,013.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
548
In Stock
-$1,692
Avg Markup
92.5%
At/Below MSRP
$47,013
Median Price
Price range: $36,379 — $62,156
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Smart Motors Toyota Madison, WI | 28 | -$3,715 | 28 |
| Rhinelander Toyota Rhinelander, WI | 26 | -$3,608 | 26 |
| Hesser Toyota Janesville, WI | 18 | -$3,186 | 18 |
| Kenosha Toyota Kenosha, WI | 52 | -$3,059 | 52 |
| Bergstrom Toyota Oshkosh, WI | 12 | -$2,940 | 12 |
| Dahl Toyota Sheboygan Sheboygan, WI | 5 | -$2,715 | 5 |
| Heiser Toyota Milwaukee, WI | 26 | -$2,689 | 26 |
| LeadCar Toyota Wausau Wausau, WI | 16 | -$2,285 | 16 |
| Wilde Toyota West Allis, WI | 43 | -$1,945 | 42 |
| Umansky Toyota Glendale, WI | 27 | -$1,887 | 24 |
| Le Mieux & Son Toyota Green Bay, WI | 51 | -$1,736 | 51 |
| Kolosso Toyota Appleton, WI | 25 | -$1,242 | 24 |
| Serra Toyota Milwaukee, WI | 26 | -$1,206 | 26 |
| Russ Darrow Toyota West Bend, WI | 15 | -$1,135 | 15 |
| LeadCar Toyota La Crosse La Crosse, WI | 24 | -$932 | 12 |
| East Madison Toyota Madison, WI | 41 | -$707 | 18 |
| Marthaler Toyota of Ashland Ashland, WI | 9 | -$552 | 9 |
| Ruda Chevrolet/Toyota Monroe, WI | 4 | -$459 | 4 |
| Markquart Toyota Chippewa Falls, WI | 29 | $0 | 29 |
| Toyota of Brookfield Brookfield, WI | 33 | $0 | 33 |
| Zeigler Toyota of Racine Mount Pleasant, WI | 15 | $0 | 15 |
| Mark Toyota of Plover Plover, WI | 14 | $0 | 14 |
| Kari Toyota Superior, WI | 9 | +$328 | 8 |