Toyota RAV4 Price in Wisconsin
There are 654 Toyota RAV4 vehicles available at 23 dealerships in Wisconsin. Expect an average markup of $193 over MSRP in Wisconsin, though 80% of listings are still at or below sticker price. 16 of 23 dealers are currently pricing below MSRP on average. Prices range from $33,834 to $49,403, with a median of $42,421.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
654
In Stock
+$193
Avg Markup
80.1%
At/Below MSRP
$42,421
Median Price
Price range: $33,834 — $49,403
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Rhinelander Toyota Rhinelander, WI | 11 | -$2,023 | 11 |
| Bergstrom Toyota Oshkosh, WI | 19 | -$48 | 17 |
| Toyota of Brookfield Brookfield, WI | 39 | -$20 | 39 |
| Ruda Chevrolet/Toyota Monroe, WI | 5 | $0 | 5 |
| Wilde Toyota West Allis, WI | 71 | $0 | 71 |
| Russ Darrow Toyota West Bend, WI | 1 | $0 | 1 |
| Kenosha Toyota Kenosha, WI | 58 | $0 | 58 |
| Kari Toyota Superior, WI | 32 | $0 | 32 |
| Mark Toyota of Plover Plover, WI | 18 | $0 | 18 |
| Serra Toyota Milwaukee, WI | 37 | $0 | 37 |
| Zeigler Toyota of Racine Mount Pleasant, WI | 16 | $0 | 16 |
| Marthaler Toyota of Ashland Ashland, WI | 10 | $0 | 10 |
| Heiser Toyota Milwaukee, WI | 30 | $0 | 30 |
| Markquart Toyota Chippewa Falls, WI | 44 | $0 | 44 |
| Kolosso Toyota Appleton, WI | 52 | $0 | 52 |
| Smart Motors Toyota Madison, WI | 6 | $0 | 6 |
| Hesser Toyota Janesville, WI | 32 | +$13 | 31 |
| Le Mieux & Son Toyota Green Bay, WI | 49 | +$20 | 45 |
| LeadCar Toyota Wausau Wausau, WI | 1 | +$399 | 0 |
| Dahl Toyota Sheboygan Sheboygan, WI | 5 | +$399 | 0 |
| Umansky Toyota Glendale, WI | 47 | +$716 | 0 |
| LeadCar Toyota La Crosse La Crosse, WI | 17 | +$776 | 1 |
| East Madison Toyota Madison, WI | 54 | +$1,839 | 0 |