Subaru of Sterling
Sterling, VA
Pricing posture
Prices above MSRP on some inventory
24% of this dealer's priced Subaru inventory is listed above MSRP — 26 of 107 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
141
Avg Markup
-$1,247
At/Below MSRP
81
Models
7
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Crosstrek | 47 | 94% | -$1,401 |
| Outback | 45 | 100% | -$2,253 |
| Forester | 32 | 27% | +$137 |
| Ascent | 8 | 63% | -$1,737 |
| WRX | 5 | 75% | -$489 |
| Impreza | 3 | 100% | -$824 |
| BRZ | 1 | 0% | +$1,065 |
2026 Outback
SubaruLimited
Sapphire Blue Pearl
MSRP
$44,131
Advertised
$41,091
2026 Outback
SubaruLimited XT
River Rock Pearl
MSRP
$47,398
Advertised
$45,108
2026 Outback
SubaruTouring
Ice Silver Metallic
MSRP
$47,586
Advertised
$45,390
2026 Forester
SubaruSport
Crystal Black Silica
MSRP
$38,829
Advertised
$37,215
2026 Outback
SubaruPremium
Ice Silver Metallic
MSRP
$39,397
Advertised
$37,792
2026 Outback
SubaruPremium
Crystal White Pearl
MSRP
$39,397
Advertised
$37,792
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 WRXLimited | $40,829 | -$1,473 | 69 | Sep 27, 2026 |
| 2026 BRZLimited | $39,709 | +$1,065 | 69 | Sep 27, 2026 |
| 2026 OutbackWilderness | $47,775 | -$3,894 | 88 | Sep 27, 2026 |
| 2026 OutbackWilderness | $47,266 | -$2,560 | 88 | Sep 27, 2026 |
| 2026 ForesterTouring Hybrid | $44,341 | +$565 | 27 | Sep 27, 2026 |
| 2026 CrosstrekLimited Hybrid | $36,412 | -$2,499 | 88 | Sep 27, 2026 |
| 2026 CrosstrekSport Hybrid | $34,154 | -$2,223 | 88 | Sep 27, 2026 |
| 2026 CrosstrekWilderness | $36,214 | -$2,577 | 88 | Sep 27, 2026 |
| 2026 CrosstrekLimited | $35,053 | -$2,463 | 88 | Sep 27, 2026 |
| 2026 CrosstrekBase | $28,685 | -$577 | 27 | Sep 27, 2026 |