Subaru BRZ Price in California
As of September 29, 2026, there are 102 Subaru BRZ vehicles available at 48 dealerships in California. California dealers are pricing competitively — the average selling price is $404 below MSRP, with 57% of inventory at or under sticker. 29 of 48 dealers are currently pricing below MSRP on average. Prices range from $35,820 to $44,719, with a median of $39,200.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
102
In Stock
-$404
Avg Markup
57.4%
At/Below MSRP
$39,200
Median Price
Price range: $35,820 to $44,719.
Dealers in California
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Subaru of Sonora Sonora, CA | 1 | -$2,557 | 1 |
| Trust Antelope Valley Subaru Lancaster, CA | 3 | -$2,399 | 3 |
| Marin Subaru San Rafael, CA | 1 | -$2,300 | 1 |
| Elk Grove Subaru Elk Grove, CA | 1 | -$2,286 | 1 |
| Hanlees Subaru Napa, CA | 2 | -$2,285 | 2 |
| Lithia Subaru of Fresno Fresno, CA | 2 | -$2,205 | 2 |
| Santa Cruz Subaru Capitola, CA | 1 | -$2,058 | 1 |
| Modesto Subaru Modesto, CA | 4 | -$2,038 | 4 |
| DCH Subaru of Riverside Riverside, CA | 1 | -$2,025 | 1 |
| Fairfield Subaru Fairfield, CA | 2 | -$1,996 | 2 |
| Sangera Subaru Bakersfield, CA | 4 | -$1,500 | 4 |
| Timmons Subaru Long Beach, CA | 1 | -$1,500 | 1 |
| Spreen Subaru San Bernardino, CA | 3 | -$1,415 | 3 |
| Subaru of Chico Chico, CA | 2 | -$1,289 | 2 |
| Capitol Subaru San Jose, CA | 4 | -$1,003 | 3 |
| DCH Subaru of Thousand Oaks Thousand Oaks, CA | 2 | -$923 | 2 |
| Jerry Seiner Subaru Valencia, CA | 2 | -$733 | 1 |
| Premier Subaru of Fremont Fremont, CA | 6 | -$415 | 6 |
| Subaru of Glendale Glendale, CA | 2 | $0 | 2 |
| Frank's Irvine Subaru Lake Forest, CA | 2 | $0 | 2 |
| Cypress Coast Subaru Seaside, CA | 2 | $0 | 2 |
| Sierra Subaru of Monrovia Monrovia, CA | 2 | $0 | 2 |
| Summit Subaru El Cajon El Cajon, CA | 2 | $0 | 2 |
| Subaru of Hayward Hayward, CA | 2 | $0 | 2 |
| Putnam Subaru Burlingame, CA | 1 | $0 | 1 |
| Kirby Subaru of Ventura Ventura, CA | 1 | $0 | 1 |
| AutoNation Subaru Roseville Roseville, CA | 1 | $0 | 1 |
| Subaru of Ontario Ontario, CA | 1 | $0 | 1 |
| Shingle Springs Subaru Shingle Springs, CA | 1 | $0 | 1 |
| AutoNation Subaru Carlsbad Carlsbad, CA | 3 | +$85 | 0 |
| Ocean Subaru of Fullerton Fullerton, CA | 3 | +$85 | 0 |
| Ken Fowler Subaru Ukiah, CA | 1 | +$85 | 0 |
| Subaru Orange Coast Santa Ana, CA | 1 | +$85 | 0 |
| Albany Subaru Albany, CA | 1 | +$85 | 0 |
| Subaru Pacific Hawthorne, CA | 1 | +$85 | 0 |
| Subaru of San Luis Obispo San Luis Obispo, CA | 1 | +$85 | 0 |
| Dalton Subaru National City National City, CA | 4 | +$92 | 1 |
| Sutherlin Subaru Huntington Beach Huntington Beach, CA | 6 | +$122 | 0 |
| Santa Monica Subaru Santa Monica, CA | 5 | +$122 | 0 |
| Kearny Mesa Subaru San Diego, CA | 4 | +$122 | 0 |
| Hello Subaru of Temecula Temecula, CA | 1 | +$122 | 0 |
| Maita Subaru Sacramento, CA | 1 | +$122 | 0 |
| Subaru Sherman Oaks Van Nuys, CA | 1 | +$122 | 0 |
| Diablo Subaru of Walnut Creek Walnut Creek, CA | 2 | +$473 | 0 |
| Stevens Creek Subaru Santa Clara, CA | 3 | +$789 | 0 |
| Serramonte Subaru Colma, CA | 1 | +$1,000 | 0 |
| Redding Subaru Redding, CA | 2 | +$3,617 | 0 |
| Livermore Subaru Livermore, CA | 2 | +$3,995 | 0 |