Toyota 4Runner Price in Wisconsin
As of October 19, 2026, there are 223 Toyota 4Runner vehicles available at 22 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $609 below MSRP, with 78% of inventory at or under sticker. 18 of 22 dealers are currently pricing below MSRP on average. Prices range from $43,747 to $71,784, with a median of $57,988.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
223
In Stock
-$609
Avg Markup
78.0%
At/Below MSRP
$57,988
Median Price
Price range: $43,747 to $71,784.
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Rhinelander Toyota Rhinelander, WI | 4 | -$3,168 | 4 |
| LeadCar Toyota Wausau Wausau, WI | 5 | -$2,554 | 5 |
| Bergstrom Toyota Oshkosh, WI | 5 | -$2,116 | 5 |
| Serra Toyota Milwaukee, WI | 6 | -$2,000 | 6 |
| Markquart Toyota Chippewa Falls, WI | 12 | -$1,809 | 12 |
| Hesser Toyota Janesville, WI | 6 | -$1,354 | 6 |
| Kenosha Toyota Kenosha, WI | 29 | -$1,078 | 29 |
| Smart Motors Toyota Madison, WI | 17 | -$1,026 | 17 |
| East Madison Toyota Madison, WI | 16 | -$705 | 15 |
| Marthaler Toyota of Ashland Ashland, WI | 2 | -$500 | 2 |
| Wilde Toyota West Allis, WI | 14 | -$311 | 3 |
| LeadCar Toyota La Crosse La Crosse, WI | 7 | -$22 | 1 |
| Heiser Toyota Milwaukee, WI | 16 | $0 | 16 |
| Le Mieux & Son Toyota Green Bay, WI | 14 | $0 | 14 |
| Toyota of Brookfield Brookfield, WI | 14 | $0 | 14 |
| Zeigler Toyota of Racine Mount Pleasant, WI | 5 | $0 | 5 |
| Russ Darrow Toyota West Bend, WI | 5 | $0 | 5 |
| Mark Toyota of Plover Plover, WI | 3 | $0 | 3 |
| Dahl Toyota Sheboygan Sheboygan, WI | 6 | +$16 | 2 |
| Kari Toyota Superior, WI | 10 | +$105 | 7 |
| Umansky Toyota Glendale, WI | 16 | +$197 | 3 |
| Kolosso Toyota Appleton, WI | 11 | +$299 | 0 |