Toyota 4Runner Price in Wisconsin
As of September 4, 2026, there are 128 Toyota 4Runner vehicles available at 22 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $670 below MSRP, with 84% of inventory at or under sticker. 18 of 22 dealers are currently pricing below MSRP on average. Prices range from $44,153 to $64,098, with a median of $53,732.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
128
In Stock
-$670
Avg Markup
83.6%
At/Below MSRP
$53,732
Median Price
Price range: $44,153 — $64,098
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Hesser Toyota Janesville, WI | 1 | -$3,247 | 1 |
| Rhinelander Toyota Rhinelander, WI | 2 | -$2,969 | 2 |
| Bergstrom Toyota Oshkosh, WI | 2 | -$2,400 | 2 |
| Serra Toyota Milwaukee, WI | 5 | -$2,000 | 5 |
| LeadCar Toyota Wausau Wausau, WI | 2 | -$1,721 | 2 |
| Smart Motors Toyota Madison, WI | 12 | -$1,698 | 12 |
| Kenosha Toyota Kenosha, WI | 18 | -$1,472 | 18 |
| East Madison Toyota Madison, WI | 6 | -$1,172 | 5 |
| Dahl Toyota Sheboygan Sheboygan, WI | 3 | -$1,109 | 1 |
| Wilde Toyota West Allis, WI | 7 | -$1,088 | 7 |
| Russ Darrow Toyota West Bend, WI | 7 | -$375 | 7 |
| Le Mieux & Son Toyota Green Bay, WI | 9 | $0 | 9 |
| Heiser Toyota Milwaukee, WI | 12 | $0 | 12 |
| Markquart Toyota Chippewa Falls, WI | 5 | $0 | 5 |
| Marthaler Toyota of Ashland Ashland, WI | 2 | $0 | 2 |
| Kari Toyota Superior, WI | 5 | $0 | 5 |
| Zeigler Toyota of Racine Mount Pleasant, WI | 1 | $0 | 1 |
| Mark Toyota of Plover Plover, WI | 2 | $0 | 2 |
| Umansky Toyota Glendale, WI | 12 | +$39 | 4 |
| Toyota of Brookfield Brookfield, WI | 8 | +$56 | 5 |
| LeadCar Toyota La Crosse La Crosse, WI | 2 | +$299 | 0 |
| Kolosso Toyota Appleton, WI | 5 | +$1,533 | 0 |