Toyota 4Runner Price in Wisconsin
There are 219 Toyota 4Runner vehicles available at 23 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $395 below MSRP, with 86% of inventory at or under sticker. 18 of 23 dealers are currently pricing below MSRP on average. Prices range from $41,260 to $65,635, with a median of $53,883.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
219
In Stock
-$395
Avg Markup
86.3%
At/Below MSRP
$53,883
Median Price
Price range: $41,260 — $65,635
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Bergstrom Toyota Oshkosh, WI | 7 | -$1,967 | 7 |
| Rhinelander Toyota Rhinelander, WI | 6 | -$1,741 | 6 |
| Kenosha Toyota Kenosha, WI | 30 | -$1,667 | 30 |
| LeadCar Toyota Wausau Wausau, WI | 2 | -$1,245 | 2 |
| Hesser Toyota Janesville, WI | 4 | -$1,000 | 4 |
| Serra Toyota Milwaukee, WI | 8 | -$1,000 | 8 |
| Wilde Toyota West Allis, WI | 16 | -$395 | 16 |
| Smart Motors Toyota Madison, WI | 21 | -$324 | 21 |
| Ruda Chevrolet/Toyota Monroe, WI | 1 | $0 | 1 |
| Russ Darrow Toyota West Bend, WI | 8 | $0 | 8 |
| Mark Toyota of Plover Plover, WI | 3 | $0 | 3 |
| Le Mieux & Son Toyota Green Bay, WI | 13 | $0 | 13 |
| Toyota of Brookfield Brookfield, WI | 15 | $0 | 15 |
| Heiser Toyota Milwaukee, WI | 15 | $0 | 15 |
| Markquart Toyota Chippewa Falls, WI | 11 | $0 | 11 |
| Zeigler Toyota of Racine Mount Pleasant, WI | 3 | $0 | 3 |
| Marthaler Toyota of Ashland Ashland, WI | 3 | $0 | 3 |
| Kari Toyota Superior, WI | 6 | $0 | 6 |
| Umansky Toyota Glendale, WI | 17 | +$193 | 4 |
| East Madison Toyota Madison, WI | 13 | +$273 | 4 |
| LeadCar Toyota La Crosse La Crosse, WI | 4 | +$299 | 0 |
| Dahl Toyota Sheboygan Sheboygan, WI | 3 | +$399 | 0 |
| Kolosso Toyota Appleton, WI | 10 | +$617 | 9 |