Toyota 4Runner Price in Madison, WI
There are 29 Toyota 4Runner vehicles available at 2 dealerships in Madison, WI. Expect an average markup of $82 over MSRP in Madison, though 69% of listings are still at or below sticker price. 1 of 2 dealers are currently pricing below MSRP on average. Prices range from $44,814 to $66,760, with a median of $56,002.
Across Wisconsin (177 listings) the average is $369 below MSRP (86% at/below MSRP) — Madison is priced about $450 higher than Wisconsin as a whole. See the 4Runner in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
29
In Stock
+$82
Avg Markup
69.0%
At/Below MSRP
$56,002
Median Price
Price range: $44,814 — $66,760
Dealers in Madison
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Smart Motors Toyota Madison, WI | 17 | -$401 | 17 |
| East Madison Toyota Madison, WI | 12 | +$766 | 3 |