Toyota 4Runner Price in Madison, WI

As of August 24, 2026, there are 25 Toyota 4Runner vehicles available at 2 dealerships in Madison, WI. Local dealers are pricing competitively — the average selling price is $869 below MSRP, with 92% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $44,972 to $62,743, with a median of $56,996.

Across Wisconsin (153 listings) the average is $577 below MSRP (86% at/below MSRP) — Madison is priced about $292 cheaper than Wisconsin as a whole. See the 4Runner in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.