Toyota 4Runner Price in Madison, WI

As of October 18, 2026, there are 33 Toyota 4Runner vehicles available at 2 dealerships in Madison, WI. Local dealers are pricing competitively — the average selling price is $871 below MSRP, with 97% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $44,868 to $63,207, with a median of $57,463.

Across Wisconsin (217 listings) the average is $617 below MSRP (78% at/below MSRP) — Madison is priced about $253 cheaper than Wisconsin as a whole. See the 4Runner in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.