Deal Sheet: 2026 Solterra Limited

Findlay Subaru · St George, UT · VIN: JTMBEAGC1TJ002421

Negotiation Guide

Opening Offer

$41,100

Fair Price

$42,600

Walk Away Above

$43,511

• Recent buyers paid ~$1,834 below MSRP

Price Breakdown

Dealer Cost$42,100

Invoice (factory)$42,988

Holdback (est.)$888

✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.

MSRP (Sticker)$44,423

Asking Price$44,822

Markup+$399

Actual Dealer Margin on This Car$2,722

Percentile80% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold3

Avg Markup-$1,834

Median Markup$0

Best Deal-$6,301

Worst Deal+$799

% Sold Below MSRP67%

Avg Days to Sell11 days

Dealer Profile

Inventory157 vehicles

Avg Markup (All Models)-$1,535

Avg Markup (Solterra)+$399

% Below MSRP76%

Avg Days to Sell17 days

Avg Sold Markup-$2,000

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