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Deal Sheet: 2026 RAV4 SE AWD
Columbia Gorge Toyota · The Dalles, OR · VIN: JTM6CRAV8TD331275
This Is Already a Great Deal
Opening Offer
$37,606
Asking Price
$38,769
Max Price
$38,769
- • Recent buyers paid ~$423 above MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $223 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,326
Est. Invoice$35,098
Holdback (est.)$771
MSRP (Sticker)$38,569
Asking Price$38,769
Markup+$200
Est. Dealer Margin on This Car$4,443
Percentile65% of inventory is priced lower
Days on Lot27 days
What Others Paid (Last 30 Days)
Cars Sold2919
Avg Markup+$423
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP58%
Avg Days to Sell25 days
Dealer Profile
Inventory177 vehicles
Avg Markup (All Models)-$510
Avg Markup (RAV4)+$204
% Below MSRP69%
Avg Days to Sell36 days
Avg Sold Markup-$637
Price History
Jun 23, 2026$39,618 → $39,868(+$250)
Jun 30, 2026$39,868 → $38,819(-$1,049)
Jul 18, 2026$38,819 → $38,769(-$50)
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