Deal Sheet: 2026 RAV4 SE AWD

Rhinelander Toyota · Rhinelander, WI · VIN: 2T36CRAV4TW33J700

This Is Already a Great Deal

Opening Offer

$37,359

Asking Price

$38,514

Max Price

$38,514

• Recent buyers paid ~$414 above MSRP
• Asking price is already $1,914 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,612

Est. Invoice$36,413

Holdback (est.)$800

MSRP (Sticker)$40,014

Asking Price$38,514

Markup-$1,500

Est. Dealer Margin on This Car$2,902

Percentile0% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold2709

Avg Markup+$414

Median Markup$0

Best Deal-$1,961

Worst Deal+$6,080

% Sold Below MSRP62%

Avg Days to Sell28 days

Dealer Profile

Inventory87 vehicles

Avg Markup (All Models)-$2,853

Avg Markup (RAV4)-$1,973

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,764

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