Negotiation Guide
Opening Offer
$59,415
Fair Price
$60,915
Walk Away Above
$60,877
- • Recent buyers paid ~$76 above MSRP
Price Breakdown
Est. Dealer Cost$54,147
Est. Invoice$55,363
Holdback (est.)$1,217
MSRP (Sticker)$60,839
Dealer Add-Ons (DIA)+$2,689
Asking Price$63,528
Markup+$2,689
Est. Dealer Margin on This Car$9,381
Percentile98% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold597
Avg Markup+$76
Median Markup$0
Best Deal-$3,870
Worst Deal+$8,690
% Sold Below MSRP57%
Avg Days to Sell27 days
Dealer Profile
Inventory70 vehicles
Avg Markup (All Models)+$2,911
Avg Markup (IS)+$2,689
% Below MSRP7%
Avg Days to Sell40 days
Avg Sold Markup+$1,482
Price History
Jun 25, 2026$61,533 → $63,528(+$1,995)
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