Negotiation Guide
Opening Offer
$53,523
Fair Price
$55,023
Walk Away Above
$54,985
- • Recent buyers paid ~$76 above MSRP
Price Breakdown
Est. Dealer Cost$48,903
Est. Invoice$50,002
Holdback (est.)$1,099
MSRP (Sticker)$54,947
Dealer Add-Ons (DIA)+$2,689
Asking Price$57,636
Markup+$2,689
Est. Dealer Margin on This Car$8,733
Percentile98% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold597
Avg Markup+$76
Median Markup$0
Best Deal-$3,870
Worst Deal+$8,690
% Sold Below MSRP57%
Avg Days to Sell27 days
Dealer Profile
Inventory70 vehicles
Avg Markup (All Models)+$2,911
Avg Markup (IS)+$2,689
% Below MSRP7%
Avg Days to Sell40 days
Avg Sold Markup+$1,482
Price History
Jun 25, 2026$55,641 → $57,636(+$1,995)
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