Negotiation Guide
Opening Offer
$57,218
Fair Price
$58,718
Walk Away Above
$58,680
- • Recent buyers paid ~$76 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$52,191
Est. Invoice$53,364
Holdback (est.)$1,173
MSRP (Sticker)$58,642
Asking Price$59,040
Markup+$398
Est. Dealer Margin on This Car$6,849
Percentile67% of inventory is priced lower
Days on Lot30 days
What Others Paid (Last 30 Days)
Cars Sold597
Avg Markup+$76
Median Markup$0
Best Deal-$3,870
Worst Deal+$8,690
% Sold Below MSRP57%
Avg Days to Sell27 days
Dealer Profile
Inventory40 vehicles
Avg Markup (All Models)-$283
Avg Markup (IS)+$398
% Below MSRP18%
Avg Days to Sell26 days
Avg Sold Markup-$492
Price History
Jun 23, 2026$61,015 → $59,040(-$1,975)
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