Deal Sheet: 2026 4Runner Hybrid 4Runner Trailhunter PT4WD

Kendall Toyota of Anchorage · Anchorage, AK · VIN: JTEVB5BR2T5035747

Negotiation Guide

Opening Offer

$68,218

Fair Price

$69,718

Walk Away Above

$70,198

• Recent buyers paid ~$452 above MSRP
• Sitting 145 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$62,904

Est. Invoice$64,318

Holdback (est.)$1,414

MSRP (Sticker)$70,679

Asking Price$77,973

Markup+$7,294

Est. Dealer Margin on This Car$15,069

Percentile100% of inventory is priced lower

Days on Lot145 days

What Others Paid (Last 30 Days)

Cars Sold150

Avg Markup+$452

Median Markup$0

Best Deal-$4,991

Worst Deal+$7,500

% Sold Below MSRP55%

Avg Days to Sell34 days

Dealer Profile

Inventory493 vehicles

Avg Markup (All Models)+$889

Avg Markup (4Runner Hybrid)+$1,889

% Below MSRP0%

Avg Days to Sell40 days

Avg Sold Markup+$695

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