Deal Sheet: 2026 Sequoia Capstone 4WD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: 7SVAAABA4TX31I108

Negotiation Guide

Opening Offer

$88,138

Fair Price

$89,638

Walk Away Above

$89,928

• Recent buyers paid ~$580 below MSRP

Price Breakdown

Est. Dealer Cost$80,294

Est. Invoice$82,098

Holdback (est.)$1,804

MSRP (Sticker)$90,218

Dealer Add-Ons (DIA)+$895

Asking Price$91,612

Markup+$1,394

Markup includes $895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$11,318

Percentile94% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold334

Avg Markup-$580

Median Markup$0

Best Deal-$10,000

Worst Deal+$7,979

% Sold Below MSRP72%

Avg Days to Sell33 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$149

Avg Markup (Sequoia)+$753

% Below MSRP46%

Avg Days to Sell22 days

Avg Sold Markup+$27

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