Deal Sheet: 2026 Highlander Hybrid Limited AWD

Deacon Jones Toyota · Clinton, NC · VIN: 5TDXBRCHXTS29J123

Negotiation Guide

Opening Offer

$54,588

Fair Price

$56,088

Walk Away Above

$55,991

• Recent buyers paid ~$194 above MSRP

Price Breakdown

Est. Dealer Cost$49,746

Est. Invoice$50,864

Holdback (est.)$1,118

MSRP (Sticker)$55,894

Dealer Add-Ons (DIA)+$999

Asking Price$56,893

Markup+$999

Markup includes $999 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,147

Percentile86% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold461

Avg Markup+$194

Median Markup$0

Best Deal-$4,220

Worst Deal+$7,995

% Sold Below MSRP64%

Avg Days to Sell27 days

Dealer Profile

Inventory35 vehicles

Avg Markup (All Models)+$942

Avg Markup (Highlander Hybrid)+$999

% Below MSRP6%

Avg Days to Sell22 days

Avg Sold Markup+$784

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