Deal Sheet: 2026 Highlander Hybrid Limited AWD

Toyota of Greensboro · Greensboro, NC · VIN: 5TDXBRCH9TS32A972

Negotiation Guide

Opening Offer

$55,061

Fair Price

$56,561

Walk Away Above

$56,464

• Recent buyers paid ~$194 above MSRP

Price Breakdown

Est. Dealer Cost$50,167

Est. Invoice$51,294

Holdback (est.)$1,127

MSRP (Sticker)$56,367

Dealer Add-Ons (DIA)+$1,430

Asking Price$58,596

Markup+$2,229

Markup includes $1,430 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,429

Percentile95% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold461

Avg Markup+$194

Median Markup$0

Best Deal-$4,220

Worst Deal+$7,995

% Sold Below MSRP64%

Avg Days to Sell27 days

Dealer Profile

Inventory418 vehicles

Avg Markup (All Models)+$1,590

Avg Markup (Highlander Hybrid)+$1,979

% Below MSRP1%

Avg Days to Sell19 days

Avg Sold Markup+$1,410

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