Deal Sheet: 2026 Highlander Hybrid Limited AWD

Rochester Toyota · Rochester, NH · VIN: 5TDXBRCH7TS729449

Negotiation Guide

Opening Offer

$54,518

Fair Price

$56,018

Walk Away Above

$55,919

• Recent buyers paid ~$198 above MSRP

Price Breakdown

Est. Dealer Cost$49,680

Est. Invoice$50,796

Holdback (est.)$1,116

MSRP (Sticker)$55,820

Dealer Add-Ons (DIA)+$798

Asking Price$56,618

Markup+$798

Markup includes $798 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,938

Percentile84% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold413

Avg Markup+$198

Median Markup$0

Best Deal-$4,220

Worst Deal+$7,995

% Sold Below MSRP65%

Avg Days to Sell26 days

Dealer Profile

Inventory240 vehicles

Avg Markup (All Models)+$75

Avg Markup (Highlander Hybrid)+$499

% Below MSRP20%

Avg Days to Sell35 days

Avg Sold Markup+$151

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