Deal Sheet: 2026 Highlander Hybrid Limited AWD

Landers Toyota · Little Rock, AR · VIN: 5TDXBRCH7TS31A960

Negotiation Guide

Opening Offer

$54,045

Fair Price

$55,545

Walk Away Above

$55,448

• Recent buyers paid ~$194 above MSRP

Price Breakdown

Est. Dealer Cost$49,262

Est. Invoice$50,369

Holdback (est.)$1,107

MSRP (Sticker)$55,351

Dealer Add-Ons (DIA)+$599

Asking Price$55,950

Markup+$599

Markup includes $599 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,688

Percentile82% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold461

Avg Markup+$194

Median Markup$0

Best Deal-$4,220

Worst Deal+$7,995

% Sold Below MSRP64%

Avg Days to Sell27 days

Dealer Profile

Inventory520 vehicles

Avg Markup (All Models)-$719

Avg Markup (Highlander Hybrid)+$449

% Below MSRP45%

Avg Days to Sell25 days

Avg Sold Markup-$598

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