Deal Sheet: 2026 Highlander Hybrid Limited AWD

Hoover Toyota · Hoover, AL · VIN: 5TDXBRCH3TS722028

Negotiation Guide

Opening Offer

$53,506

Fair Price

$55,006

Walk Away Above

$55,466

• Recent buyers paid ~$198 above MSRP
• Sitting 84 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$49,774

Est. Invoice$50,893

Holdback (est.)$1,119

MSRP (Sticker)$55,926

Asking Price$55,525

Markup-$401

Est. Dealer Margin on This Car$5,751

Percentile8% of inventory is priced lower

Days on Lot84 days

What Others Paid (Last 30 Days)

Cars Sold413

Avg Markup+$198

Median Markup$0

Best Deal-$4,220

Worst Deal+$7,995

% Sold Below MSRP65%

Avg Days to Sell26 days

Dealer Profile

Inventory15 vehicles

Avg Markup (All Models)-$1,950

Avg Markup (Highlander Hybrid)-$401

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,541

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