Deal Sheet: 2026 Highlander Hybrid Limited AWD

Jim Norton Toyota · Tulsa, OK · VIN: 5TDXBRCH1TS30J733

Negotiation Guide

Opening Offer

$56,072

Fair Price

$57,572

Walk Away Above

$57,473

• Recent buyers paid ~$198 above MSRP

Price Breakdown

Est. Dealer Cost$51,063

Est. Invoice$52,210

Holdback (est.)$1,147

MSRP (Sticker)$57,374

Dealer Add-Ons (DIA)+$995

Asking Price$58,868

Markup+$1,494

Markup includes $995 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,805

Percentile90% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold413

Avg Markup+$198

Median Markup$0

Best Deal-$4,220

Worst Deal+$7,995

% Sold Below MSRP65%

Avg Days to Sell26 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)-$37

Avg Markup (Highlander Hybrid)+$1,494

% Below MSRP57%

Avg Days to Sell23 days

Avg Sold Markup+$121

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