Deal Sheet: 2026 Highlander Hybrid Limited AWD

Central Florida Toyota · Orlando, FL · VIN: 5TDXBRCH0TS727901

Negotiation Guide

Opening Offer

$56,247

Fair Price

$57,747

Walk Away Above

$57,648

• Recent buyers paid ~$198 above MSRP

Price Breakdown

Est. Dealer Cost$51,219

Est. Invoice$52,370

Holdback (est.)$1,151

MSRP (Sticker)$57,549

Dealer Add-Ons (DIA)+$1,595

Asking Price$60,274

Markup+$2,725

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,055

Percentile97% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold413

Avg Markup+$198

Median Markup$0

Best Deal-$4,220

Worst Deal+$7,995

% Sold Below MSRP65%

Avg Days to Sell26 days

Dealer Profile

Inventory850 vehicles

Avg Markup (All Models)+$829

Avg Markup (Highlander Hybrid)+$2,725

% Below MSRP10%

Avg Days to Sell23 days

Avg Sold Markup+$1,033

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