Deal Sheet: 2026 Highlander XLE AWD

Marthaler Toyota of Ashland · Ashland, WI · VIN: 5TDKDRBHXTS32A310

This Is Already a Great Deal

Opening Offer

$50,231

Asking Price

$51,785

Max Price

$51,785

• Recent buyers paid ~$125 above MSRP
• Asking price is already $125 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$46,089

Est. Invoice$47,124

Holdback (est.)$1,036

MSRP (Sticker)$51,785

Asking Price$51,785

Markup$0

Est. Dealer Margin on This Car$5,696

Percentile58% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup+$125

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP62%

Avg Days to Sell22 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$159

Avg Markup (Highlander)$0

% Below MSRP99%

Avg Days to Sell38 days

Avg Sold Markup-$110

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