Deal Sheet: 2026 Highlander XLE AWD

Toyota of Bowling Green · Bowling Green, KY · VIN: 5TDKDRBHXTS31B090

Negotiation Guide

Opening Offer

$49,867

Fair Price

$51,367

Walk Away Above

$51,305

• Recent buyers paid ~$125 above MSRP

Price Breakdown

Est. Dealer Cost$45,605

Est. Invoice$46,630

Holdback (est.)$1,025

MSRP (Sticker)$51,242

Asking Price$51,641

Markup+$399

Est. Dealer Margin on This Car$6,036

Percentile69% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup+$125

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP62%

Avg Days to Sell22 days

Dealer Profile

Inventory169 vehicles

Avg Markup (All Models)-$1,156

Avg Markup (Highlander)+$399

% Below MSRP50%

Avg Days to Sell30 days

Avg Sold Markup-$828

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