Deal Sheet: 2026 Highlander XLE AWD

Toyota of Jackson · Jackson, MS · VIN: 5TDKDRBHXTS29I678

Negotiation Guide

Opening Offer

$48,825

Fair Price

$50,325

Walk Away Above

$50,263

• Recent buyers paid ~$125 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$44,678

Est. Invoice$45,682

Holdback (est.)$1,004

MSRP (Sticker)$50,200

Dealer Add-Ons (DIA)+$1,395

Asking Price$51,595

Markup+$1,395

Markup includes $1,395 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,917

Percentile92% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup+$125

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP62%

Avg Days to Sell22 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)+$429

Avg Markup (Highlander)+$1,395

% Below MSRP30%

Avg Days to Sell24 days

Avg Sold Markup+$525

Price History

Jul 14, 2026$51,459 → $52,859(+$1,400)

Jul 15, 2026$52,859 → $51,496(-$1,363)

Jul 16, 2026$51,496 → $51,595(+$99)

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