Deal Sheet: 2026 Highlander XLE AWD

AutoNation Toyota Mall of Georgia · Buford, GA · VIN: 5TDKDRBH9TS33A519

Negotiation Guide

Opening Offer

$50,694

Fair Price

$52,194

Walk Away Above

$52,132

• Recent buyers paid ~$125 above MSRP

Price Breakdown

Est. Dealer Cost$46,341

Est. Invoice$47,383

Holdback (est.)$1,041

MSRP (Sticker)$52,069

Asking Price$53,267

Markup+$1,198

Est. Dealer Margin on This Car$6,926

Percentile90% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup+$125

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP62%

Avg Days to Sell22 days

Dealer Profile

Inventory347 vehicles

Avg Markup (All Models)+$441

Avg Markup (Highlander)+$1,198

% Below MSRP26%

Avg Days to Sell21 days

Avg Sold Markup+$558

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