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Deal Sheet: 2026 Highlander XSE AWD
Toyota of Wichita Falls · Wichita Falls, TX · VIN: 5TDKDRBH8TS608662
Negotiation Guide
Opening Offer
$50,239
Fair Price
$51,739
Walk Away Above
$52,117
- • Recent buyers paid ~$41 above MSRP
- • Sitting 68 days (avg 27) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,721
Est. Invoice$47,770
Holdback$1,050
MSRP (Sticker)$52,495
Asking Price$52,495
Markup$0
Dealer Margin on This Car$5,774
Percentile56% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold211
Avg Markup+$41
Median Markup$0
Best Deal-$3,976
Worst Deal+$6,047
% Sold Below MSRP65%
Avg Days to Sell27 days
Dealer Profile
Inventory113 vehicles
Avg Markup (All Models)+$106
Avg Markup (Highlander)$0
% Below MSRP93%
Avg Days to Sell37 days
Avg Sold Markup+$605
Price History
May 2, 2026$51,995 → $52,495(+$500)
May 3, 2026$52,495 → $51,995(-$500)
Jun 17, 2026$51,995 → $52,495(+$500)
Jun 23, 2026$52,495 → $54,490(+$1,995)
Jun 24, 2026$54,490 → $52,495(-$1,995)
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