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Deal Sheet: 2026 Highlander XLE AWD
Bob Johnson Toyota · Rochester, NY · VIN: 5TDKDRBH7TS30J872
Negotiation Guide
Opening Offer
$47,587
Fair Price
$49,087
Walk Away Above
$49,170
- • Recent buyers paid ~$125 above MSRP
- • Sitting 35 days (avg 22) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$43,835
Est. Invoice$44,820
Holdback (est.)$985
MSRP (Sticker)$49,253
Asking Price$49,253
Markup$0
Est. Dealer Margin on This Car$5,418
Percentile58% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold348
Avg Markup+$125
Median Markup$0
Best Deal-$4,438
Worst Deal+$10,000
% Sold Below MSRP62%
Avg Days to Sell22 days
Dealer Profile
Inventory491 vehicles
Avg Markup (All Models)-$29
Avg Markup (Highlander)$0
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$179
Price History
Jun 20, 2026$50,282 → $48,853(-$1,429)
Jun 26, 2026$48,853 → $49,253(+$400)
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