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Deal Sheet: 2026 Highlander XLE AWD
Coughlin Toyota · Heath, OH · VIN: 5TDKDRBH7TS30J161
Negotiation Guide
Opening Offer
$47,346
Fair Price
$48,846
Walk Away Above
$48,917
- • Recent buyers paid ~$125 above MSRP
- • Sitting 34 days (avg 22) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$43,599
Est. Invoice$44,579
Holdback (est.)$980
MSRP (Sticker)$48,988
Asking Price$49,386
Markup+$398
Est. Dealer Margin on This Car$5,787
Percentile68% of inventory is priced lower
Days on Lot34 days
What Others Paid (Last 30 Days)
Cars Sold348
Avg Markup+$125
Median Markup$0
Best Deal-$4,438
Worst Deal+$10,000
% Sold Below MSRP62%
Avg Days to Sell22 days
Dealer Profile
Inventory79 vehicles
Avg Markup (All Models)-$170
Avg Markup (Highlander)+$398
% Below MSRP19%
Avg Days to Sell34 days
Avg Sold Markup-$541
Price History
Jun 26, 2026$49,151 → $49,551(+$400)
Jul 7, 2026$49,551 → $49,386(-$165)
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