Deal Sheet: 2026 Highlander XLE AWD

Jim Ellis Toyota of McDonough · McDonough, GA · VIN: 5TDKDRBH6TS612693

Negotiation Guide

Opening Offer

$53,077

Fair Price

$54,577

Walk Away Above

$54,515

• Recent buyers paid ~$125 above MSRP

Price Breakdown

Est. Dealer Cost$48,462

Est. Invoice$49,551

Holdback (est.)$1,089

MSRP (Sticker)$54,452

Dealer Add-Ons (DIA)+$595

Asking Price$55,047

Markup+$595

Markup includes $595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,585

Percentile78% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup+$125

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP62%

Avg Days to Sell22 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$43

Avg Markup (Highlander)+$595

% Below MSRP23%

Avg Days to Sell22 days

Avg Sold Markup-$109

Price History

Jul 12, 2026$54,647 → $55,047(+$400)

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