Deal Sheet: 2026 Highlander XLE AWD

East Madison Toyota · Madison, WI · VIN: 5TDKDRBH6TS33A932

Negotiation Guide

Opening Offer

$47,742

Fair Price

$49,242

Walk Away Above

$49,180

• Recent buyers paid ~$125 above MSRP

Price Breakdown

Est. Dealer Cost$43,714

Est. Invoice$44,696

Holdback (est.)$982

MSRP (Sticker)$49,117

Dealer Add-Ons (DIA)+$2,390

Asking Price$51,906

Markup+$2,789

Markup includes $2,390 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,192

Percentile98% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup+$125

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP62%

Avg Days to Sell22 days

Dealer Profile

Inventory276 vehicles

Avg Markup (All Models)+$39

Avg Markup (Highlander)+$2,789

% Below MSRP39%

Avg Days to Sell30 days

Avg Sold Markup-$147

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