Deal Sheet: 2026 Highlander XLE AWD

Toyota Marin · San Rafael, CA · VIN: 5TDKDRBH6TS29J013

Negotiation Guide

Opening Offer

$47,324

Fair Price

$48,824

Walk Away Above

$48,906

• Recent buyers paid ~$125 above MSRP
• Sitting 35 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$43,599

Est. Invoice$44,579

Holdback (est.)$980

MSRP (Sticker)$48,988

Asking Price$48,988

Markup$0

Est. Dealer Margin on This Car$5,389

Percentile58% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup+$125

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP62%

Avg Days to Sell22 days

Dealer Profile

Inventory451 vehicles

Avg Markup (All Models)+$36

Avg Markup (Highlander)$0

% Below MSRP98%

Avg Days to Sell27 days

Avg Sold Markup+$50

Price History

Jun 26, 2026$48,588 → $48,988(+$400)

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