Deal Sheet: 2026 Highlander XLE AWD

Atlanta Toyota · Duluth, GA · VIN: 5TDKDRBH5TS30J403

Negotiation Guide

Opening Offer

$49,276

Fair Price

$50,776

Walk Away Above

$50,714

• Recent buyers paid ~$125 above MSRP

Price Breakdown

Est. Dealer Cost$45,079

Est. Invoice$46,092

Holdback (est.)$1,013

MSRP (Sticker)$50,651

Dealer Add-Ons (DIA)+$595

Asking Price$52,340

Markup+$1,689

Markup includes $595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,261

Percentile95% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup+$125

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP62%

Avg Days to Sell22 days

Dealer Profile

Inventory413 vehicles

Avg Markup (All Models)-$143

Avg Markup (Highlander)+$1,689

% Below MSRP54%

Avg Days to Sell21 days

Avg Sold Markup+$796

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