Deal Sheet: 2026 Highlander XLE AWD

East Madison Toyota · Madison, WI · VIN: 5TDKDRBH4TS29J057

Negotiation Guide

Opening Offer

$46,755

Fair Price

$48,255

Walk Away Above

$48,492

• Recent buyers paid ~$125 above MSRP
• Sitting 49 days (avg 22) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$43,368

Est. Invoice$44,342

Holdback (est.)$975

MSRP (Sticker)$48,728

Dealer Add-Ons (DIA)+$2,390

Asking Price$51,517

Markup+$2,789

Markup includes $2,390 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,149

Percentile98% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup+$125

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP62%

Avg Days to Sell22 days

Dealer Profile

Inventory276 vehicles

Avg Markup (All Models)+$39

Avg Markup (Highlander)+$2,789

% Below MSRP39%

Avg Days to Sell30 days

Avg Sold Markup-$147

Price History

Jun 5, 2026$50,642 → $51,117(+$475)

Jun 26, 2026$51,117 → $51,517(+$400)

Jul 11, 2026$51,517 → $51,717(+$200)

Jul 15, 2026$51,717 → $51,517(-$200)

Cheaper Highlander XLE AWD Inventory

Canobie Lake ToyotaSalem, NH

-$4,000$45,51320d

Canobie Lake ToyotaSalem, NH

-$3,752$46,92520d

Southern 441 ToyotaRoyal Palm Beach, FL

-$3,640$50,25416d

Evans ToyotaFort Wayne, IN

-$3,618$45,27519d

AutoNation Toyota Buena ParkBuena Park, CA

-$3,353$46,1755d

Brownsville ToyotaBrownsville, TX

-$3,325$48,3276d

Gettel Toyota of Charlotte CountyPunta Gorda, FL

-$3,121$48,45914d

Gettel Toyota of Charlotte CountyPunta Gorda, FL

-$3,035$47,96714d

Post Oak ToyotaMidwest City, OK

-$2,911$46,55214d

Thayer ToyotaBowling Green, OH

-$2,901$47,43644d