Deal Sheet: 2026 Highlander XLE AWD

Joseph Toyota of Cincinnati · Cincinnati, OH · VIN: 5TDKDRBH3TS29J406

Negotiation Guide

Opening Offer

$47,607

Fair Price

$49,107

Walk Away Above

$49,338

• Recent buyers paid ~$125 above MSRP
• Sitting 48 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$44,116

Est. Invoice$45,107

Holdback (est.)$991

MSRP (Sticker)$49,568

Asking Price$49,966

Markup+$398

Est. Dealer Margin on This Car$5,850

Percentile68% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup+$125

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP62%

Avg Days to Sell22 days

Dealer Profile

Inventory249 vehicles

Avg Markup (All Models)-$631

Avg Markup (Highlander)+$398

% Below MSRP46%

Avg Days to Sell27 days

Avg Sold Markup-$361

Price History

Jun 26, 2026$49,566 → $49,966(+$400)

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