Deal Sheet: 2026 Highlander XLE AWD

Janzen Toyota · Stillwater, OK · VIN: 5TDKDRBH3TS29J003

Negotiation Guide

Opening Offer

$49,385

Fair Price

$50,885

Walk Away Above

$50,840

• Recent buyers paid ~$91 above MSRP

Price Breakdown

Est. Dealer Cost$45,207

Est. Invoice$46,223

Holdback (est.)$1,016

MSRP (Sticker)$50,794

Dealer Add-Ons (DIA)+$1,499

Asking Price$52,293

Markup+$1,499

Markup includes $1,499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,086

Percentile94% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold398

Avg Markup+$91

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP65%

Avg Days to Sell22 days

Dealer Profile

Inventory62 vehicles

Avg Markup (All Models)+$640

Avg Markup (Highlander)+$1,499

% Below MSRP60%

Avg Days to Sell25 days

Avg Sold Markup+$423

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