Deal Sheet: 2026 Highlander Platinum AWD

Dayton Toyota · Dayton, NJ · VIN: 5TDKDRBH2TS610889

Negotiation Guide

Opening Offer

$53,617

Fair Price

$55,117

Walk Away Above

$55,550

• Recent buyers paid ~$86 above MSRP
• Sitting 81 days (avg 30) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,825

Est. Invoice$50,945

Holdback (est.)$1,120

MSRP (Sticker)$55,983

Asking Price$55,981

Markup-$2

Est. Dealer Margin on This Car$6,156

Percentile11% of inventory is priced lower

Days on Lot81 days

What Others Paid (Last 30 Days)

Cars Sold695

Avg Markup+$86

Median Markup$0

Best Deal-$4,692

Worst Deal+$3,694

% Sold Below MSRP59%

Avg Days to Sell30 days

Dealer Profile

Inventory232 vehicles

Avg Markup (All Models)+$1,503

Avg Markup (Highlander)+$748

% Below MSRP15%

Avg Days to Sell37 days

Avg Sold Markup+$1,430

Price History

Jun 10, 2026$56,483 → $55,983(-$500)

Jun 12, 2026$55,983 → $56,981(+$998)

Jul 19, 2026$56,981 → $57,481(+$500)

Aug 9, 2026$57,481 → $55,981(-$1,500)

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