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Deal Sheet: 2026 Highlander Platinum AWD
Victory Toyota Barboursville · Barboursville, WV · VIN: 5TDKDRBH9TS612946
This Is Already a Great Deal
Opening Offer
$51,850
Asking Price
$53,454
Max Price
$53,454
- • Recent buyers paid ~$12 above MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,825 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$50,078
Est. Invoice$51,203
Holdback (est.)$1,125
MSRP (Sticker)$56,267
Asking Price$53,454
Markup-$2,813
Est. Dealer Margin on This Car$3,376
Percentile2% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold606
Avg Markup+$12
Median Markup$0
Best Deal-$4,206
Worst Deal+$4,995
% Sold Below MSRP65%
Avg Days to Sell27 days
Dealer Profile
Inventory106 vehicles
Avg Markup (All Models)-$1,300
Avg Markup (Highlander)-$938
% Below MSRP98%
Avg Days to Sell27 days
Avg Sold Markup-$879
Price History
Jul 11, 2026$56,267 → $55,142(-$1,125)
Jul 16, 2026$55,142 → $53,454(-$1,688)
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