Deal Sheet: 2026 Highlander XSE AWD

AutoNation Toyota Thornton Road · Lithia Springs, GA · VIN: 5TDKDRBH2TS29I948

Negotiation Guide

Opening Offer

$53,546

Fair Price

$55,046

Walk Away Above

$54,952

• Recent buyers paid ~$187 above MSRP

Price Breakdown

Est. Dealer Cost$48,825

Est. Invoice$49,922

Holdback (est.)$1,097

MSRP (Sticker)$54,859

Asking Price$56,057

Markup+$1,198

Est. Dealer Margin on This Car$7,232

Percentile88% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup+$187

Median Markup$0

Best Deal-$4,464

Worst Deal+$5,175

% Sold Below MSRP55%

Avg Days to Sell28 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$745

Avg Markup (Highlander)+$1,198

% Below MSRP12%

Avg Days to Sell23 days

Avg Sold Markup+$614

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