Deal Sheet: 2026 Highlander XLE AWD

Toyota of Greensboro · Greensboro, NC · VIN: 5TDKDRBH1TS613752

Negotiation Guide

Opening Offer

$51,664

Fair Price

$53,164

Walk Away Above

$53,102

• Recent buyers paid ~$125 above MSRP

Price Breakdown

Est. Dealer Cost$47,205

Est. Invoice$48,265

Holdback (est.)$1,061

MSRP (Sticker)$53,039

Dealer Add-Ons (DIA)+$1,430

Asking Price$55,268

Markup+$2,229

Markup includes $1,430 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,063

Percentile97% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup+$125

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP62%

Avg Days to Sell22 days

Dealer Profile

Inventory413 vehicles

Avg Markup (All Models)+$1,577

Avg Markup (Highlander)+$1,869

% Below MSRP1%

Avg Days to Sell19 days

Avg Sold Markup+$1,466

Price History

Jul 19, 2026$52,539 → $55,268(+$2,729)

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