Deal Sheet: 2026 Highlander XSE AWD

Rick Hendrick Toyota Sandy Springs · Atlanta, GA · VIN: 5TDKDRBH1TS609796

Negotiation Guide

Opening Offer

$51,811

Fair Price

$53,311

Walk Away Above

$53,295

• Recent buyers paid ~$32 above MSRP

Price Breakdown

Est. Dealer Cost$47,418

Est. Invoice$48,484

Holdback$1,066

MSRP (Sticker)$53,279

Asking Price$55,525

Markup+$2,246

Dealer Margin on This Car$8,107

Percentile97% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold217

Avg Markup+$32

Median Markup$0

Best Deal-$3,976

Worst Deal+$6,047

% Sold Below MSRP66%

Avg Days to Sell27 days

Dealer Profile

Inventory57 vehicles

Avg Markup (All Models)-$467

Avg Markup (Highlander)+$2,246

% Below MSRP79%

Avg Days to Sell26 days

Avg Sold Markup-$113

Price History

Jun 4, 2026$53,279 → $55,525(+$2,246)

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