Deal Sheet: 2026 Highlander XSE AWD

Coggin Toyota at the Avenues · Jacksonville, FL · VIN: 5TDKDRBH1TS609281

Negotiation Guide

Opening Offer

$49,456

Fair Price

$50,956

Walk Away Above

$51,246

• Recent buyers paid ~$32 above MSRP
• Sitting 59 days (avg 27) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,866

Est. Invoice$46,897

Holdback$1,031

MSRP (Sticker)$51,535

Asking Price$52,533

Markup+$998

Dealer Margin on This Car$6,667

Percentile85% of inventory is priced lower

Days on Lot59 days

What Others Paid (Last 30 Days)

Cars Sold217

Avg Markup+$32

Median Markup$0

Best Deal-$3,976

Worst Deal+$6,047

% Sold Below MSRP66%

Avg Days to Sell27 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)+$35

Avg Markup (Highlander)+$998

% Below MSRP84%

Avg Days to Sell29 days

Avg Sold Markup-$130

Price History

May 5, 2026$51,440 → $51,535(+$95)

Jun 4, 2026$51,535 → $52,930(+$1,395)

Jun 13, 2026$52,930 → $51,535(-$1,395)

Jun 17, 2026$51,535 → $52,533(+$998)

Cheaper Highlander XSE AWD Inventory

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-$3,771$48,67710d

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-$3,462$49,4791d

Southern 441 ToyotaRoyal Palm Beach, FL

-$3,410$49,05621d

Franklin ToyotaStatesboro, GA

-$2,645$50,13530d

North Park Toyota of San AntonioSan Antonio, TX

-$2,570$51,5917d

McGee Toyota of PutnamPutnam, CT

-$2,345$50,34836d

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-$2,326$50,3474d

Cherokee County ToyotaCanton, GA

-$1,725$51,38631d

McDonald ToyotaGreeley, CO

-$1,500$50,41328d

Bayside ToyotaPrince Frederick, MD

-$1,073$50,99099d