Deal Sheet: 2026 Highlander XSE AWD

Heyward Allen Toyota · Athens, GA · VIN: 5TDKDRBH1TS607000

Negotiation Guide

Opening Offer

$51,710

Fair Price

$53,210

Walk Away Above

$53,736

• Recent buyers paid ~$32 above MSRP
• Sitting 94 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$48,294

Est. Invoice$49,379

Holdback$1,085

MSRP (Sticker)$54,263

Asking Price$54,962

Markup+$699

Dealer Margin on This Car$6,668

Percentile78% of inventory is priced lower

Days on Lot94 days

What Others Paid (Last 30 Days)

Cars Sold217

Avg Markup+$32

Median Markup$0

Best Deal-$3,976

Worst Deal+$6,047

% Sold Below MSRP66%

Avg Days to Sell27 days

Dealer Profile

Inventory35 vehicles

Avg Markup (All Models)+$200

Avg Markup (Highlander)+$350

% Below MSRP71%

Avg Days to Sell29 days

Avg Sold Markup+$100

Price History

Apr 30, 2026$54,263 → $54,962(+$699)

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