Deal Sheet: 2026 Highlander XLE AWD

Cumberland Toyota · Cookeville, TN · VIN: 5TDKDRBH1TS33A966

Negotiation Guide

Opening Offer

$48,532

Fair Price

$50,032

Walk Away Above

$49,970

• Recent buyers paid ~$125 above MSRP

Price Breakdown

Est. Dealer Cost$44,417

Est. Invoice$45,415

Holdback (est.)$998

MSRP (Sticker)$49,907

Asking Price$50,706

Markup+$799

Est. Dealer Margin on This Car$6,289

Percentile84% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup+$125

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP62%

Avg Days to Sell22 days

Dealer Profile

Inventory180 vehicles

Avg Markup (All Models)+$94

Avg Markup (Highlander)+$799

% Below MSRP23%

Avg Days to Sell32 days

Avg Sold Markup+$74

Price History

Jul 8, 2026$49,907 → $50,706(+$799)

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