Deal Sheet: 2026 Highlander XLE AWD

AutoNation Toyota Thornton Road · Lithia Springs, GA · VIN: 5TDKDRBH1TS33A935

Negotiation Guide

Opening Offer

$51,797

Fair Price

$53,297

Walk Away Above

$53,235

• Recent buyers paid ~$125 above MSRP

Price Breakdown

Est. Dealer Cost$47,323

Est. Invoice$48,387

Holdback (est.)$1,063

MSRP (Sticker)$53,172

Asking Price$54,370

Markup+$1,198

Est. Dealer Margin on This Car$7,047

Percentile90% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup+$125

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP62%

Avg Days to Sell22 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$745

Avg Markup (Highlander)+$1,198

% Below MSRP12%

Avg Days to Sell23 days

Avg Sold Markup+$614

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