Deal Sheet: 2026 Highlander XLE AWD

Rochester Toyota · Rochester, NH · VIN: 5TDKDRBH1TS32A745

Negotiation Guide

Opening Offer

$48,535

Fair Price

$50,035

Walk Away Above

$49,994

• Recent buyers paid ~$83 above MSRP

Price Breakdown

Est. Dealer Cost$44,457

Est. Invoice$45,456

Holdback (est.)$999

MSRP (Sticker)$49,952

Dealer Add-Ons (DIA)+$199

Asking Price$50,151

Markup+$199

Markup includes $199 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,694

Percentile64% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold306

Avg Markup+$83

Median Markup$0

Best Deal-$4,438

Worst Deal+$5,175

% Sold Below MSRP62%

Avg Days to Sell22 days

Dealer Profile

Inventory240 vehicles

Avg Markup (All Models)+$75

Avg Markup (Highlander)+$199

% Below MSRP20%

Avg Days to Sell35 days

Avg Sold Markup+$149

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